Inspired by @thechrisdo
Welcome to my series of posters exploring the essential keys to design! Each poster in this collection explores a distinct element crucial to crafting effective and visually compelling designs. From typography to color theory and everything in between, these posters serve as a visual guide, shedding light on the intricate process behind creating impactful design. Accompanying these posters are in-depth articles that dissect each design element, offering comprehensive insights into employing these principles to their fullest potential. My aim is to help you master the art of visual communication by understanding and leveraging these design elements effectively.
The question is simple...
Why is design important? To understand why it is important, you need to understand what visual communication is.
“At its most basic level, visual communication design (formerly graphic design) is a creative process that combines the visual arts and technology to communicate ideas. It begins with a message that, in the hands of a talented designer, is transformed into visual communication that transcends mere words and pictures. By controlling color, type, movement, symbols, and images, the visual communication designer creates and manages the production of visuals designed to inform, educate, persuade, and even entertain a specific audience.” – University of Notre Dame
Design is crucial because it serves as a powerful tool for communication, influencing our perceptions, decisions, and interactions with the world around us.