the art of arranging letters and text in a way that makes the copy legible, clear, and visually appealing to the reader. One of my favorite things to do is to open up a new document with no ideas, direction, or process in mind except to type something and make it look cool. The first three examples below are me challenging myself to create something interesting using only the most basic fundamental principles and incorporating Gestalt principles like contrast, figure/ground, similarity, and continuation.