GENERAL ELECTRIC
Company Profile: General Electric Company (GE) is a digital industrial company. It offers a range of industrial, infrastructure and financial services globally. The company offers a range of products and services ranging from aircraft engines, power generation and oil and gas production equipment to medical imaging, financing and industrial products. It also offers a comprehensive range of financial services. The company primarily serves power, aviation, healthcare, renewable energy, oil and gas, transportation and lighting sectors. It operates manufacturing facilities in the US, Puerto Rico and other countries in the Americas, Europe, Asia-Pacific, Middle East and African regions. GE is headquartered in Boston, Massachusetts, the US.
URL: https://www.ge.com/
Target Market: Composed of customers in multiple industries, including the energy, oil and gas, electric lighting, aerospace, aviation, healthcare, and transportation industries.
Products/Services: Aviation, healthcare, research, power, digital, renewable energy, transportation, lighting and capital.
SAMSUNG
Company Profile: Successful divisions of Samsung are Cheil Industries, Samsung Electronics, and Samsung Insurance. Cheil Industries, which began with fashions, manufactures and sells chemicals and electronic materials. Samsung Electronics is best known for creating and developing products such as smartphones and televisions.
URL: https://www.samsung.com/us/
Target Market: Samsung’s target audience are people from age 15 to 45 who follow the latest technology trends. Their lifestyles are driven by heavy consumption of TV and digital media, and they are especially engaged in local TV series, as well as celebrities and their aspirational lifestyles.
Products/Services: Phones, tablets, memory & storage, TVS, computing, networking & wireless.
LG
Company Profile: LG Electronics, Inc. (LG Electronics), a subsidiary of LG Corp, manufactures and markets consumer electronics and home appliances. Its product portfolio includes television, monitors, personal computers, audio and video equipment, refrigerators, washing machines, dishwashers, cooking appliances, air purifiers, dehumidifiers, residential and commercial air conditioners, microwave ovens and vacuum cleaners. It offers vehicle components, smart phones, and camera modules.
Target Market: LGs target audience are people from age 15 to 45 who follow the latest technology trends. Their lifestyles consist of middle to upper class and can afford to have up to date technology in their homes. Customers lifestyles are driven by heavy consumption of TV and digital media.
Products/Services: Phones, tablets, memory & storage, TVS, computing, networking & wireless.