Creative Brief
This document provides a brief description of the project. It outlines the objectives, audience, and assumptions for the project and details the creative concept the team intends to use moving forward. This document should accompany the materials for the Conceptual Design Review.
Project Details
Date: 1/26/20
Prepared by: Roberto J. Dion Phone: 978-846-xxxx Email: Roberto.dion@snhu.edu
Project name: Barback
Design Lead: Roberto Product Manager: Marlyn T
Business Lead:
Hand-off to Engineering: (3/12/20) Product Release: (5/01/20)
Project Concept
The core user value of Barback is efficiency, professionalism and convenience. Barback is a great business tool for any business that sells alcoholic beverages, it will save you time and money!
Business Objectives
Increase in-house efficiency for the bartenders by providing them with a specialized bar fridge with highly advance user interface with state of the art features
User Value Proposition / Benefits
Engaging user interface with seamless navigation making the alcoholic or non-alcoholic drinking experience as easy and enjoyable as possible. This product will be valuable to the user because it will boost brand image by making your business look innovative by featuring the latest and greatest pieces of bar equipment.
UI Considerations
Our user interface will feature all of the most desired requirements by professional bartenders. Easy and minimalist design so the technology is not confusing or overwhelming to any users.
Audience
The Barback will be perfect for restaurant’s, small and large bars or in someone’s own home bar as well. Aimed at those who can typically afford new and innovative technology like middle to upper class families.. Barback’s main age range target would be from 21-45.
Assumptions and Research
The Barback will come in two sizes; one large standard sized double door fridge and then a smaller one door mini fridge. The main characteristics and features that make Barback standout from its competitors is its refrigerator customization options. You will be able to customize your experience from selecting what shape you want your ice to be to customizing the color of the LED lights in your fridge. Other features and capabilities include easy accessibility to fridge temperature and in house juicing features for top quality cocktails.